Turn miles into meaning
Billions of airline miles and credit card points expire every year. Schools and charities need money. Gimel is the bridge - we convert unused loyalty points into cash and deliver it to the institutions of your choice.
LOYALTY POINTS
EXPIRE ANNUALLYWhy we exist
Loyalty programs are designed to expire balances. Most points holders never redeem at their full value. Meanwhile, schools and charities run on tight margins and benefit from every dollar.
The mismatch is enormous - and it’s been sitting on the table for decades because individual donors can’t efficiently convert points to charitable cash on their own. Gimel exists to close that gap.
CONVERTED VALUEGOES TO YOUR
INSTITUTION
CONVERTED VALUEGOES TO YOUR
INSTITUTION
LOYALTY POINTS
EXPIRE ANNUALLY
What we do
Gimel is a point-to-cash conversion platform built for charitable giving. Donors (we call them Catalysts) pledge miles or points from their existing loyalty accounts. Our operations team converts those points into cash through partner programs and direct redemptions.
The cash is settled to a verified institution via ACH (or paper check, for institutions that haven’t yet claimed their account). Donors choose the recipient; we handle the conversion logistics.
REAL
Places
People
Impact
Real Places. Real People. Real Impact.
From local school districts to national non-profits - you choose where your converted points go.
How It Works
Pledge your miles / points
Sign up, connect your loyalty account, and choose the school or charity you want to support.
We convert
Our operations team redeems or transfers your points and turns them into cash. We handle every step.
Institution receives
Cash settles to the institution's bank account via ACH on their preferred deposit schedule.
Donors take 5 minutes to sign up.
Institutions claim their account from our directory.
Who We Are
Gimel started with a simple question: how do we help the schools and charities we care about without asking people to dig deeper into wallets that are already stretched thin?
We believe almost everyone wants to give — they just don’t always have the cash to do it. But most people do have something else: miles and points sitting in loyalty accounts, quietly losing value.
That’s where we come in.Between the founders, we’ve spent years redeeming, transferring, and optimizing billions of miles and points, and building creative tech across fintech, consumer, and B2B platforms — which is exactly why we couldn’t stop seeing the gap. Billions in loyalty value sitting idle while the institutions we care about scrape for every dollar.
Gimel is our answer.